LG Trademarks Four New Watch Brand Names

In the world of smartwatches, there are few players that have made as big an entry as LG, offering the first watch to be powered by Android Wear; the G Watch. Since then, they made stylish watches such as the Watch Urbane as well as the first smartwatch to run Android Wear as well as offer a cellular connection to make and take phone calls in the Watch Urbane 2nd Edition. Since then, however, the firm has been awfully quiet where smartwatches are concerned, and have yet to release a new smartwatch in 2016, perhaps due to the fact that Android Wear 2.0 has been delayed until early next year. No matter what the reason, it's clear that 2016 has been a year that LG hasn't been interested in releasing a smartwatch in, but 2017 might be a different story altogether, as there are new trademarks for watch names that have surfaced recently.

According to reports, LG has filed four new watch brand names; the Watch Style, Watch Pro, Watch Force and Watch Sole. Exactly what all of these different names means, is of course unclear, but it's likely that the Watch Style could be the more fashionable model out of a new lineup, with the Watch Pro and Watch Force making up the numbers with improved specs and perhaps a more rugged design, respectively. It's hard to tell what anyone's plans are in the world of Android Wear right now, as the platform has effectively been on pause since Google announced plans for Android Wear 2.0 during Google I/O back in May of this year. Now that this new update has been delayed, it's unlikely we see any new hardware until it launches and is ready to roll out to manufacturers.

Perhaps to compete with Samsung and the mobile payments feature of the Gear S3, LG have also put in a trademark for the LG Watch Pay, which may or may not be a final product, as it could also refer to the trademark of an included feature, rather than the end product itself. This is described as "Mobile payment application (software) for smartwatch" and while this might seem strange not to just use Android Pay, Google's own payments solution isn't available on Android Wear, and LG have been rumored to be working on their own competitor to Samsung Pay at home in South Korea for some time now, so this would make a lot of sense.

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Tom Dawson

Former Editor-in-Chief
For years now I've had a heavy interest in technology, growing up with 8-bit computers and gaming consoles has fed into an addiction to everything that beeps. Android saved me from the boredom of iOS years ago and I love watching the platform grow. As an avid reader and writer nothing pleases me more than to write about the exciting world of Android, Google and mobile technology as a whole.
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