Huawei Technologies Co Ltd wasn't known for being a smartphone manufacturer when the company first started out. Instead, it started out by producing phone switches and later on manufactured telecom equipment. Now, the Chinese company is known for being the global leader in manufacturing telecom equipment, and it has also made a rapid ascent to becoming the number one manufacturer of smartphones in China, though it is now facing stiff competition from the likes of Vivo and OPPO, both of which are based in China too. Huawei wants to gain prominence in the global smartphone market and the company is now expected to step up its cooperation with ODMs based in Taiwan.
According to sources from Taiwan's IT products supply chain, Huawei wants to gain a larger share in the global smartphone, notebook and tablet markets. The company is also expected to continue to add more models to its already diverse smartphone lineup, in a bid to compete with its domestic competitors. In order to attract the younger generations, the firm will be adding more smartphones to its brand new Nova series, which currently consists of only two smartphones, the Huawei Nova and the Huawei Nova Plus. On top of that, the Honor brand will be continued, as part of Huawei's double brand policy. This is being done to strengthen its online sales, and to also optimize chipset solutions from HiSilicon Technologies, which is also a subsidiary of Huawei. The Honor brand is known for producing smartphones packed with high-end internals, but sold at low prices, such as the Honor 8.
While Huawei is trying to expand its operations in new countries, other Chinese smartphone manufacturers such as OPPO, Vivo, Xiaomi and Lenovo are doing the same. In order to counter the aggressive overseas expansion projects being done by these companies, Huawei is strengthening its presence in Southeast Asia, the Middle East and Western Europe. According to the source, the company also plans to launch 13-inch and 15-inch notebooks in 2017 despite the slowdown in sales of its notebook products this year. Huawei is expected to place orders with Foxconn to produce its notebooks for next year. When it comes to Huawei's tablets, the company is expected to set a higher shipment target for 2017 as sales of its tablet products this year has beaten expectations.