Huawei had introduced two new flagship devices yesterday, the Huawei Mate 9 and the Huawei Mate 9 Porsche Design. The Huawei Mate 9 was one of the most anticipated smartphones this year, and is a true powerhouse. The device is fueled by Huawei's new flagship SoC, the Kirin 960, and packs in top of the line specifications, while the limited edition Mate 9 Porsche Design smartphone comes with an ever more powerful set of specs, and an appealing design, as it packs in a curved OLED display.
That being said, we've talked about the Mate 9 at length the moment it launched, everything from its specifications, all the way to its availability, and we've even spent some time with the device in Munich. Having that in mind, we knew that Huawei has big plans for the future, we're talking about the third-largest smartphone manufacturer here after all, what we did not know is that they plan to overthrow Apple in a matter of years. Richard Yu, Huawei's Business Executive in Chief, said recently that the company aims to become the second largest smartphone manufacturer in the world in only two years. Now, this might sound hard to pull off, but Huawei's results this year speak for themselves, as the company had already sold over 100 million devices worldwide, as it was reported a couple of weeks ago.
According to Strategy Analytics, Huawei held 9% of the market in Q3, and it shipped 33.6 million handsets, while Apple held 12% of the market, and was able to ship 45.5 million units. It seems like Huawei thinks they can catch up to Apple in only two years, and judging by their progress thus far, it is definitely doable, as long as they keep growing. Samsung is still far ahead of both Apple and Huawei, as the company accounted for 20.1% market share in Q3, and had managed to ship 75.3 million devices. The Galaxy Note 7 did shake up Samsung to an extent, but we'll see if it will impact the company's market share in the long run. In any case, it will be interesting to see what will the top three smartphone manufacturers stack up at the end of the year.