HP's Hybrid Smartwatches Expand to Ferrari, Hugo Boss Brands

With Android Wear 2.0 delayed until 2017, Samsung not letting anyone else use the OS from their Gear line of wearables and Pebble keeping things to their chest as well, there are few up-to-date options for smartwatch manufacturers to use. This, and the price of these full-blown smartwatches might be why we've seen Hybrid smartwatches take off in a big way over the past year. Well-known Misfit have recently launched their first Hybrid smartwatch, and Fossil is enabling many of the brands they produce watches for to do the same. We now have Michael Kors and Emporio Armani Hybrid smartwatches, and HP, through the Movado brand is enabling other big names such as Scuderia Ferrari and Hugo Boss, too.

HP is using technology from their Movado brand to make these Hybrid smartwatches, and on their website, there are now Hugo Boss and Scuderia Ferrari models on their way to stores. Similarly to the Coach and Tommy Hilfiger options that have been available for some time now, these new watches look like any other watches the brand might put out, but they also have a small LCD display in the center of the watch face. This small display can show up notifications, fitness alerts, incoming calls and a a lot more, without being too distracting or anything like that. The new Hugo Boss option is available in either Gold or Silver, and for all intents and purposes, it looks just like a watch.

As for the Scuderia Ferrari watch, that's Ferrari as in the Formula 1 team, Ferrari, there's one model available, and again looks just like a standard watch from the brand would do. It's clearly inspired by the sort of high-end watches that F1 drivers and personnel are often photographed wearing, and while some might find it a little garish, there's a lot on offer for those that want something similar to a standard watch, but also has some smarts about it, too. Users can take a look at the Scuderia Ferrari watch down below and head on over to the source link at HP to take a look at both these two watches and the rest of the line.

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About the Author

Tom Dawson

Former Editor-in-Chief
For years now I've had a heavy interest in technology, growing up with 8-bit computers and gaming consoles has fed into an addiction to everything that beeps. Android saved me from the boredom of iOS years ago and I love watching the platform grow. As an avid reader and writer nothing pleases me more than to write about the exciting world of Android, Google and mobile technology as a whole.