It's hardly a secret that people love shopping and that goes double for shopping at a discount. That's the main concept behind events such as Black Friday and its more recent counterpart, Cyber Monday. The latter is a marketing name for the Monday following Thanksgiving in the United States which retailers have now turned into an online shopping day of sorts. As its name suggests, Cyber Monday was designed to encourage people to shop online. Over a decade has passed since the term "Cyber Monday" was coined and the day has quickly became one of the biggest shopping days of the year. In fact, if Adobe's latest report is to be believed, this year's Cyber Monday was the biggest online shopping day in history.
After conducting an analysis of traffic recorded by US online retailers on November 28th, Adobe concludes that people spent $3.39 billion during this year's Cyber Monday, which puts this date ahead of Black Friday – when approximately $3.34 billion was spent online. For added context, in comparison to last year, this year's Cyber Monday generated 10.2-percent more revenue. Interestingly enough, Black Friday is still the king of mobile sales, but not by much, and Cyber Monday grew by 48% in this segment, in comparison to 2015. This year, the online shopping spree resulted in $1.19 billion in mobile revenue.
According to Adobe, the driving force behind these numbers are toys and consumer electronics. More specifically, LEGO, Shopkins, Nerf, Barbie, and Little Live Pets products were the best-selling toys during this year's Cyber Monday, and in that order. As for consumer electronics, the PlayStation 4 dominated the charts with the Xbox One following close behind. Other best-selling electronics included Samsung 4K TVs, iPads, and Amazon Fire Tablets.
While these figures are certainly impressive, it's worth noting that the method Adobe used to obtain them isn't perfect. Namely, the company derived its conclusions from data collected from 23 billion recorded visits to online retailers during Cyber Monday, as well as measurements of 80% of online transactions involving the top 100 retailers in the United States. On the other hand, Adobe claims that 75% of all transactions involving the 500 largest retailers in the country go through the Adobe Marketing Cloud. So in other words, while these numbers may be slightly off, it's fair to assume they are a reasonable representation.