Earlier today, the US prepaid wireless service provider Cricket Wireless announced the inclusion of DIRECTV NOW video streaming service to its network. As DIRECTV and Cricket Wireless' parent company AT&T already revealed this week, DIRECTV NOW is the latest video streaming offering slated for an official launch tomorrow, November 30th. Cricket Wireless announced that everyone is eligible for a free, month-long trial of DIRECTV NOW. The trial starts tomorrow and consumers can learn more about it by visiting any Cricket Wireless store nearby. Subscribing to DIRECTV NOW through the Atlanta-based wireless carrier will provide you with access to a broad range of video content regardless of your wireless service provider and device of choice, as Cricket Wireless isn't locking the service behind an annual contract and no additional equipment needs to be installed for DIRECTV NOW to work.
Interestingly enough, despite the fact that both DIRECTV and Cricket Wireless are owned by AT&T, the Atlanta-based wireless carrier isn't zero-rating DIRECTV NOW like AT&T is. In other words, even if you're a Cricket Wireless customer, streaming DIRECTV NOW content will count towards your monthly data quota. Because of that, the AT&T-owned company is pointing out how this service is the "ideal entertainment package" for people subscribed to the Cricket $70 Unlimited Plan. This is a rather surprising turn of events seeing as how AT&T is more than willing to argue with the FCC over its zero-rating practices pertaining to DIRECTV NOW. So, it's strange how the company's very own subsidiary isn't implementing such practices when AT&T obviously cares a great deal about preserving them.
Quite the contrary, Cricket Wireless suggests that all subscribers to DIRECTV NOW should either subscribe to its Unlimited Plan or stick to streaming content over a Wi-Fi connection. The Atlanta-based carrier even points out how the Cricket Wi-Fi app has been specifically designed to help their customers find nearby Wi-Fi hotspots. As for the service itself, it comes in four packages, ranging from 60 to 120 channels priced at between $35 to $70 per month, respectively. You can also get HBO and Cinemax bundled with DIRECTV NOW by paying an additional $5 per month for each. Furthermore, early subscribers to Cricket Wireless' variant of DIRECTV NOW will be able to get the $60 "Go Big" package for $35 per month. Of course, that offer is only valid for a limited time. In other words, this is pretty much the same service AT&T itself is providing, minus the zero-rating.