Amazon is already the biggest online retailer, and it looks like they are about to get even bigger. Today, the company announced a partnership with Fiat Chrysler to begin selling their cars on Amazon.com. So instead of needing to head to your local Chrysler dealership to go car shopping, you can now do it from the comfort of your own couch. Amazon will be selling these cars at up to "a third cheaper than available elsewhere." Which has been Amazon's business scheme since the beginning, and has put many brick and mortar retailers out of business.
Unfortunately, this program will only be available in Italy at first. Users will be able to purchase a car with a click. At the start, Amazon will only be offering the 500, the Panda and the 500L. Fiat Chrysler said that they choose these models because the Panda is the biggest selling car in Italy, whereas the 500 and 500L are geared more towards the younger drivers out there. Which is who they are attempting to appeal to here, and that's also the age group that would be most likely to buy their cars through Amazon. The process of buying a car through Amazon is actually quite simple. After they decide which car they are interested in, Amazon will contact them to decide on a dealer, where the buyer can then go on in and finalize their purchase. It's said that the whole process should take less than two weeks.
Amazon has already begun doing something similar to this in the US with Hyundai. Where customers can order a test drive of specific Hyundai vehicles in specific cities. A Hyundai representative will then bring the car to their home, work, or wherever they want it delivered, and they'll can schedule a 45-60 minute window to test drive the car. However, they do still need to head to a dealership to buy the actual car. Buying a car online from retailers like Amazon could very well be the future. Being able to do the whole process online or over the phone and then having the dealer deliver the car to you is definitely the future, and something that millennials are going to love.