Among other things, an Amazon Prime membership grants you to access Amazon Prime Video, the video-streaming component of Amazon's versatile subscription package which is also available as a standalone service. The Seattle-based company has recently been investing a lot of resources into making this video service both different and better than its competitors like Netflix, HBO GO, and Hulu. Amazon's strategy can be broken up into two parts. One, Amazon Prime Video allows rentals and purchases of certain video content, something most other video streaming services don't offer. Two, Amazon is spending a lot of money to bring more exclusive content to Amazon Prime Video. While this strategy is also employed by its competitors, the tech giant recently secured exclusive rights to some huge hits like Jeremy Clarkson's The Grand Tour.
However, Amazon is not only looking to offer video content that's exclusive but also highly varied. This is why the company recently held talks with numerous basketball, soccer, baseball, auto racing, golf, and rugby organizations, with the NBA and MLB included. Two months later, the Seattle-based tech giant reportedly held another round of negotiations related to acquiring streaming rights to as many different sports as possible. The Wall Street Journal reports that sources close to the company are claiming Amazon once again approached the National Basketball Association, National Football League, and the Major League Baseball in an effort to acquire enough sports rights to create an attractive, premium sports package for Amazon Prime members. In addition to these major US sports organizations, Amazon allegedly also held talks with some soccer, surfing, and lacrosse leagues.
Not surprisingly, Amazon isn't the only major player in the industry pursuing new sports streaming rights, as The Wall Street Journal's sources are claiming that the company is not only competing with social media giants like Facebook and Twitter, but also other streaming providers such as BamTech. Furthermore, Amazon allegedly held talks with some TV networks over acquiring their sports rights which they currently aren't using. More specifically, the company approached Univision Communications, owners of rights to the Mexican soccer league Liga MX, and inquired about the possibility of Univision producing and selling all Liga MX games which it usually doesn't air. Other parties contacted by Amazon include ESPN, Disney, and ONE World Sports. All in all, while NBA, NFL, and MLB rights seem like a stretch, it appears that Amazon may still be offering some kind of a premium sports package to Prime Subscribers in the near future.