Amazon Announce 'Best-Ever Holiday Weekend' For Amazon Devices

If you are a keen shopper, then it has probably been a busy few days for you. In fact, it seems it has been a pretty busy few days for everyone, with Thanksgiving, followed by Black Friday, which was in turn followed by Cyber Monday all taking place. Of the three days, it is starting to look as though Cyber Monday was the big winner though, with a report out earlier today stating that this year’s Cyber Monday set an online shopping record of $3.39 billion and just beating out this year’s Black Friday. One of those retailers who was likely extremely busy over the last few days is Amazon and especially during Cyber Monday, as the retailer has now confirmed that Cyber Monday was a record-breaking day for them as well. In fact, when it comes to their own hardware options, Amazon has now announced that the whole weekend was the “best-ever Holiday shopping weekend for Amazon devices” - which was likely helped by a number of price cuts that Amazon introduced over the weekend on their hardware products.

According to the Amazon announcement, the top selling products on Amazon during the weekend included the Amazon Echo Dot, the Amazon Fire TV Stick with Alexa Voice Remote, the Amazon Fire Tablet, and the Amazon Echo. In terms of year-over-year change, Amazon notes that Amazon Echo devices sold 7 times more this Cyber Monday than they did last Cyber Monday. Likewise, Amazon Fire TV devices sold more than 2.5 times the amount they did last Cyber Monday. While their tablet sales were also twice the amount they were last Cyber Monday, which is fairly impressive on its own and when considering tablet sales in general seem to be in perpetual state of decline.

As is typical with these announcements though, firm numbers on exactly how many units were sold by Amazon have yet to be provided, with the retailer simply stating that there were “millions of devices sold”. Although Amazon is making it clear that their range of products were not just their being selling products over the weekend, but were actually the best selling products “from any manufacturer in any category across all of Amazon”. Which in itself is a fairly telling statement. Interestingly, the announcement from Amazon does note that the increase in figures is not just resigned to their hardware products either. As in addition to the actual device sales, Amazon notes that during Thanksgiving, Amazon Music was listened on Alexa devices 40-percent more than on any other device. Likewise, the two most streamed TV shows on Thanksgiving via Prime Video were ‘The Grand Tour’ and ‘Goliath’ - which are both 'Amazon Original' shows. So all in all, it seems it has been a pretty good few days over at Amazon.

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John Anon

Editor-in-Chief
John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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