Lately, the big talk surrounding Twitter hasn't been about new features they are rolling out, nor their coverage on the presidential debates and the NFL. But about who's going to buy the social media company. Just a few weeks ago, a number of names surfaced as possible suitors for the company. Including but not limited too, Verizon, Alphabet, Microsoft, Salesforce.com and even Walt Disney. When that report surfaced last month, it was also noted that a sale might happen before the end of the year. Now Twitter is looking to finish off negotiations about a potential sale before October 27th.
That's a rather strange date, but that is when they will be reporting their earnings for the third quarter, and the company wants to be transparent with investors, whom they will be meeting with when they announce their earnings. This information comes out of Reuters who spoke with someone familiar with the matter, but was not named since the information is still confidential at this point. It's important to remember that even with the October 27th deadline, a sale may not be made official by that date. But that is when Twitter wants to end their sale negotiations.
In the past year or so, Twitter has had some trouble gaining more users, and more specifically, getting their users to use their service even more than they already do. This is important for Twitter because the longer users use Twitter, the more ads they see and the more revenue that they make. It also makes advertisers more likely to spend more, which also brings in more revenue for the company. Their user growth has stagnated and has forced them to miss Wall Street expectations over the last few quarters.
The reason why so many tech companies are interested in Twitter is due to their data that they have. Salesforce would be the best fit for Twitter, since Twitter is already used a whole lot for customer service and the company just released new tools to make customer service better. Google would want it for news and social media. Since Google+ isn't doing as well as they had hoped. Verizon would likely want it for video and advertising, and interestingly enough Microsoft is only in the conversation to drive up the price out of Salesforce's hands.