Tensions Rise At Samsung As Annual Review Draws Near

Advertisement
Advertisement

To say that Samsung is going through some turbulent times would be an understatement. The South Korean consumer electronics manufacturer is currently trying to deal with the aftermath of the Galaxy Note 7 fiasco but that's obviously easier said than done. Two months ago, things were peachy, at least as far as the company's mobile division was concerned. Samsung Galaxy S7 and Galaxy S7 Edge introduced earlier in the year were still lauded as some of the best Android flagships ever created, their camera capabilities and fantastic displays were impressing consumers and critics alike, and the upcoming launch of Galaxy Note 7 was supposed to complete the illustrious Samsung Galaxy 2016 lineup.

Unfortunately for Samsung, the Galaxy Note 7 launch went worse than expected, to put it mildly. After numerous units started catching fire and exploding all over the world, the company was forced to order a near-worldwide recall. Samsung was obviously under pressure to fix things as soon as possible and resume sales given how competitors were just around the corner offering alternatives to consumers but that didn't end well, either. Galaxy Note 7 did return to the market after two weeks but it was still suffering from the same seemingly unidentifiable problem which turned it into a fire hazard in the first place. What followed was an unprecedented second recall of the device and a permanent discontinuation.

A week or so later, tensions are still rising at Samsung HQ in Seoul. The tech giant still has no idea what went wrong with its latest flagship and annual performance review is drawing near. As Reuters reports, Samsung's Korean employees are "afraid to be heard even breathing," knowing that someone will have to take the blame for the Galaxy Note 7 fiasco sooner or later. And while rumors about significant management changes and restructurings are circulating the company's hardware division, Samsung is still officially claiming that no such thing will happen. Well, at least not in response to the Galaxy Note 7 ordeal, which is what the smartphone maker told Reuters earlier today. It remains to be seen whether that's truly what happens but even if it does, it will certainly lead to even more questions about the way Samsung is handling this unprecedented crisis.

Advertisement