Samsung's Mobile Chief Wants To Restore Consumer Trust

In view of the recent debacle involving the Samsung Galaxy Note 7, the mobile chief of Samsung Electronics, Koh Dong-jin, or better known simply as DJ Koh, has been under immense pressure. With the whole fracas caused by the Galaxy Note 7, many people have lost their trust in the South Korean company, and now DJ Koh has pledged that he would at any cost, find the exact cause behind the Galaxy Note 7 fires. DJ Koh then went on to say that he is doing this to restore trust of consumers in the Samsung brand, so that they may use its electronics in the future, without any safety concerns. This comes after the Galaxy Note 7 was pulled from the production line, and sale of the device permanently halted due to multiple replacement units catching on fire.

DJ Koh has also admitted that he has been frustrated over the past few weeks due to the crisis which plagued the company. He apologized and expressed his gratitude towards Samsung employees for their support during the tough times. It has been reported that some employees have put up a series of posts on the firm's online message board in support of DJ Koh, and the entire company. It was also done in a bid to boost the morale of the Samsung workforce. DJ Koh became the mobile chief back in 2014, when his predecessor, Shin Jong-kyun stepped down from the position. The former chief now heads the information technology and mobile communications wing of the company, which has the mobile business unit under its arm.

DJ Koh has been an essential part of Samsung, having embraced innovations such as the large sized smartphone which is now their "Galaxy Note" lineup, the S Pen, a widely known feature of the lineup, and Samsung Pay, which is a mobile payment solution which is fast expanding all over the globe. The mobile chief has been with Samsung since 1984 and has led development units at Samsung's mobile division since 2007. There has also been reports that Samsung Group could be dropped from his position, and hold him responsible for the Galaxy Note 7 fiasco.

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Shaun Lee

Staff Writer
Currently a full-time student studying A-levels. I had my first taste of Android back in 2011 when I was given a Huawei Y300. Never looked back ever since.
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