Samsung Turns to Galaxy S7 to Drive Holiday Sales in India

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Samsung might be the driving force behind South Korea's economy, but the firm is also a major player in the United States as well as much of the West. Something that still surprises some readers is that the firm is one of the biggest smartphone names in India. Surprising due to the high prices of their devices, Samsung still manages to fight it out with home names such as Micromax as well as firms from China like Xiaomi. Even expensive devices like the Galaxy Note 7 have proven popular in the Far East, but now that the phone has been discontinued, where do Samsung fans turn? The South Korean giant is hoping that, during the Holidays in India, users will be willing to purchase the Galaxy S7, and in high volume, too.

Speaking to the Economic Times of India, Manu Sharma, Vice President of Samsung Electronics for India, Sharma says that they have "converted the Galaxy Note 7 prebooked customers in India to S7 and S7 Edge. We are humbled by the loyalty of the consumers towards the brand. There is now a strong sales momentum on Galaxy S7 and Galaxy S7 Edge." Figures from the United States and elsewhere suggest that Galaxy Note 7 customers are more than willing to move to the Galaxy S7, rather than go for another brand of device, but with reports that Samsung isn't going to pay for damages caused by the device, this might not be the case for too much longer. With Diwali coming up, and a number of names in the region looking to push offers and discounts in celebration, it's likely that Samsung will follow suit, and the firm is confident that the Galaxy S7 and Galaxy S7 Edge will be the two big-sellers during this period.

Often, Samsung has come under fire for releasing more models than others in India, but Sharma says that "being a full range player with 25 models across segments" is a virtue, and that they are "onfident to grow our share and sales this quarter". With the Galaxy Note 7 disaster continuing to have effects for the company, a strong quarter to end the year in India will be good for Samsung, and it's perhaps just what they need at this point.

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