Six weeks after originally hitting stores, the Samsung Galaxy Note 7 has been officially discontinued. One worldwide recall of millions of faulty units is bad but two such recalls in a span of a month are something that your device can't really recover from even if you're the largest smartphone maker on the planet with seemingly unlimited resources. Or maybe it can but it simply isn't worth it. Samsung is well-aware of that fact and has decided to cut its losses, discontinue the problematic Galaxy Note 7, ramp up production of its existing devices which aren't prone to exploding, and look towards the future in hopes of not totally botching the upcoming holiday season. The situation is obviously less than ideal but the South Korean consumer electronics manufacturer is determined to do everything it can to bounce back stronger than ever.
However, before it can do that, it needs to stop any further brand damage this ordeal caused to the Samsung Galaxy brand. In order to do that, it needs to inform its unaffected customers of this ordeal and let them now they have nothing to worry about. While this is something that's often easy to forget, most smartphone users in the world aren't exactly reading sites like Android Headlines five hours per day so a lot of uninformed opinions are bound to be formed after a tech giant such as Samsung launches a major flagship that ends up burning during regular use and consequently makes a lot of headlines in the mainstream media for all the wrong reasons. This is why Samsung has recently started sending push notifications to its Galaxy S7 users in order to let them know that their device is perfectly safe and hasn't been recalled.
The Galaxy S7 Edge owners are presumably receiving the same message which states that their device isn't affected by recent events, isn't subject to a recall, and can be used just like before. This is a necessary move by Samsung given how reports of Galaxy Note 7 fires have already been circulating the industry for weeks and a major smartphone manufacturer can't realistically expect that the entirety of its global user base knows the difference between the Galaxy Note 7, Galaxy S7, and Galaxy S7 Edge.