Samsung May Switch To A One-Flagship-Per-Year Strategy

There’s a lot of talk in regards to what the future might hold for Samsung’s mobile business, especially in the year 2017 and after the fiasco surrounding the launch, and early retirement of the Samsung Galaxy Note 7. First things first, some analysts seem to agree that this is the right time for Samsung’s Vice Chairman, Lee Jae-yong, to show his leadership skills and make a public apology to save the company’s image, but beyond the PR side of things there’s also the question of whether or not Samsung will follow the same launch strategy as before. And according to recent reports from Korean media outlets, Samsung Electronics might switch gears and adopt a one-flagship-per-year strategy come 2017.

Since the year 2011 when the original Samsung Galaxy Note was introduced, the South Korean smartphone maker has been following the same launch strategy for its Galaxy S and Note series. As many readers already know, the Samsung Galaxy S line-up has been and continues to be reserved for a market release in the first half of each ear, whereas the Samsung Galaxy Note series has been introduced in the second half, usually around August or September at IFA in Berlin. This may no longer be the case in the year 2017, according to some reports from South Korea, suggesting that Samsung may plan to adopt a different launch strategy next year and focus on a single premium release rather than launching two flagships every year. Reportedly, this alleged decision follows the recent Samsung Galaxy Note 7 failure, and sources claim that focusing on a single premium device every year will allow Samsung Electronics to keep a closer eye on the quality of its products.

That’s not to say that the two-flagships-per-year strategy has caused the Samsung Galaxy Note 7 to fail, but focusing on a single flagship every year might ensure a more rigorous testing process, and ultimately a better experience for users and customers. However, this alleged decision to switch to a different launch strategy has not been confirmed by Samsung, and it’s safe to say that the company is considering a wider range of options as to how it should proceed into the year 2017 following the Galaxy Note 7’s failure. And according to an unnamed official from one of Samsung’s partner firms, the company “has not notified its suppliers of the plan to scrap the current two-flagship-models strategy, but if so that could impact the parts suppliers to some extent.” However at the moment “everything is up in the air about what Samsung will do to recover” from these recent happenings, according to the source, “but it will certainly make changes to its current market strategy and product portfolio”. In other words, whether or not Samsung will limit itself to one premium smartphone per year remains to be seen, but according to sources, we can be sure that the Korean tech giant will do some changes to its future top tier smartphone lineup.

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Mihai Matei

Senior Staff Writer
Mihai has written for Androidheadlines since 2016 and is a Senior Writer for the site. Mihai has a background in arts and owned a couple of small businesses in the late 2000s, namely an interior design firm and a clothing manufacturing line. He dabbled with real-estate for a short while and worked as a tech news writer for several publications since 2011. He always had an appreciation for silicon-based technology and hopes it will contribute to a better humanity. Contact him at [email protected]