Adidas is currently in development of a new wearable fitness tracker called 'Chameleon' and is preparing a launch for the device sometime next year, if the latest rumor is to be believed. The tracker, which is being positioned as a lifestyle wearable, could get its namesake from the way it will allow customization, perhaps from the various color and finish options that are said to be available once the device launches, although this detail has not been confirmed as the device has not officially been outed by Adidas.
One thing to also consider is that "Chameleon" may simply be an internal codename, as it's typical for brands to refer to their products internally with a different name than what will be used for when the device hits store shelves. The tracker is rumored to come with a display that will be light on energy use with a suggestion that e-paper could potentially be the tech used for the screen. In addition to the new hardware from Adidas, it's being stated that the Chameleon tracker will be accompanied by a brand-new companion app called 'All Day' that will provide the interface for interacting with the spread of features and functions that are capable with the wearable.
According to the details, consumers will be able to use the wearable/app combo to track sleep data, various activities, and other important health data. There were no specifics mentioned, but consumers can probably expect it to track things like steps, calories burned, distance, and maybe specific stats like running. Nothing has been mentioned in regards to other hardware specifications, such as the battery capacity, or whether or not the Chameleon tracker will have a heart rate sensor or other tech that can commonly be found in fitness trackers, such as GPS. Furthermore, there has been no mention of an exact availability date or of how much the wearable will cost once it launches. While there is no official indication of a target market, it potentially being a lifestyle wearable suggests that it will be aimed at a more broad range of consumers, similar to that of some of Fitbit's trackers, as opposed to those that are solely focused on health and fitness performance.