This week has been a big week for Google fans as well as the industry at large, as the world wakes up to the fact that Google is very much a hardware company, and one that stands on its own two feet. With the launch of the Pixel and Pixel XL, as well as the new Google Home speaker, Google is making it clear that they're looking to push their products and services in ways they haven't done before, and for us, the consumer it could be just what we've been after all this time. For Google, they're hoping to break into the consumer market with the new Pixel line of smartphones, and according to analysts, they could ship as many as 4 Million units before the end of 2016.
According to Luke Lin, an analyst for DigiTimes Research, Google could sell as many as 4 Million units of the Pixel and Pixel XL before the end of the year. That's a pretty steep figure, especially when we remember the 1 Million figure that we heard during a report yesterday. Either way, both of these reports are from analysts, who are merely looking ahead, rather than actually basing their findings on facts. The majority of the time, analysts get things pretty close to being correct, but there's a chance that this is a figure too high even for Google to meet. Given that the Nexus line of devices have become more and more popular over the last few years, this could be a turning point for Google. Equipped with a Snapdragon 821 and shipping with a better-than-ever virtual reality experience, Google have some excellent devices on their hands here, but whether or not the overall design and high price tag capture the imagination of buyers remains to be seen.
HTC, while the manufacturer of the Pixel and Pixel XL, is set to benefit from this new contract, as 4 Million phones would make up for a pretty substantial gap in the Taiwanese company's financials. The Taiwanese company has been losing money each quarter for some time now, and a shot in the arm like this from Google could help them find their way back into the Black.