When you sign up for Amazon Prime and shell out your $99 or equivalent per year, you gain access to a huge library of free media, as well as two-day shipping and exclusive deals. According to a report from The Information, Amazon is thinking of sweetening the deal even further. Specifically, there is talk of Amazon pulling a Google and offering its own internet service, which could end up either included in Prime or with a deep discount for Prime customers. The idea is still in its absolute earliest phases, and may well end up blowing away in the wind, but in the context of Amazon's other services, offering customers their own internet service does make quite a bit of sense. Tentative talks centered around bringing the service to life in Europe first.
With Amazon already being a big player in the area of streaming media with many of their hardware devices focused on being a user's portal to the web, launching their own internet service would be an easy way to help get consumers on board with their total service package, and depending on pricing and availability, could very well attract users outside of Amazon's ecosystem. Unfortunately, there wasn't much information to be had besides the fact that the matter had been spoken about, so possible plans, dates, prices, and speeds are all left up to speculation for now.
With information on this matter at a dire premium, we can only look to previous statements by the company and CEO Jeff Bezos, as well as current market conditions and what Amazon's rivals are doing in the potential target market of Europe, in order to speculate what they may be planning. The biggest potential rival for an Amazon internet service is Google Fiber, but for now, the service is only rolling out in the United States. Most local-level telecoms in Europe, on the other hand, usually provide pretty decent average speeds at prices that can get as low as half of the price of most providers in Amazon's US homeland, meaning that people may be less tolerant of low bandwidth allotment and speed, even for a service bundled in with Prime. This points to either the costs of providing service hopefully being subsidized by Prime subscriptions, or the service being separate. In any case, it's still early days, and this whole affair could fizzle into nothing.