What's in a name? Well, when we say Kodak, for a lot of people it might be waves of nostalgia concerning rolls and rolls of Kodachrome film and for those a little younger it might simple be a failed camera brand from yesterday. The Bullitt Group, however, is hoping to revive the Kodak brand, and to do so they're launching yet another Android-powered smartphone, this time around one with better specs and a little more in the design department. The Kodak Ektra is a 21-megapixel packing Android smartphone with a MediaTek Helio X20, lots of extra software features, and a sleek camera look and feel.
The Kodak Ektra is all about the cameras, which is why the firm has given it a rear-facing 21-megapixel camera, with an f/2.0 aperture and phase detection autofocus which comes complete with a slew of Kodak goodies including film simulation and a classic Super 8 video recording mode, and again a choice of different film modes. The camera software has been designed to add in a little nostalgia and a more professional feel, with support for real time effects such as HDR and more, all accessed by the turning of a dial that provides haptic feedback to simulate hardware controls. There's a full manual mode included here as well as scenes and iconography that you might be more familiar with on a digital camera. There's a dedicated camera button on the side of the device, and there's a 13-megapixel front-facing camera, again with PDAF, with f/2.2 aperture. The camera is the real star of the show here, and with a slight bump around the back to make it feel like you're holding a camera.
As for the internals, Kodak's Ektra is fitted with the deca-core MediaTek Helio X20 as well as 3GB of RAM and a 5.0-inch HD display. Android 6.0 Marshmallow is running the show here with a few extra apps thrown on top, but is mostly stock Android. Of course, how well this device stays up-to-date is anyone's guess. Available for £450/€500 starting November or December of this year, the Ektra might not be the revival of the Kodak name many were hoping for, but it's a decent option nonetheless.