Google Is Already Doing Heavy Pixel Marketing In London

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Following a recent report that Google had spent upwards of $3.2 Million on a TV advertisements  for its duo of Pixel smartphones, it would appear that the company is already doing some pretty heavy-handed marketing for the Pixel in London. While it could likely be suspected that due to the nature of how much money Google is willing to spend on marketing campaigns for this device that Google would eventually be marketing the device everywhere, the images in the gallery below showcase that Google was more than prepared to start advertising the Pixel phone and its "made by Google" tagline a lot earlier than some people may have been expecting.

The pictures which are from various places around London can be seen shouting the message of the Pixel and the Pixel XL out to the public masses around the city. According to 9to5Google's Edoardo Maggio, Google isn't just plastering pictures of the Pixel on signs in carrier retail stores, but also on the walls of the London Underground stations and on giant billboards. In addition to these stationary marketing placements that will likely stand around for people to see for months on end, Google is also reportedly advertising the Pixel on the front page of the London Evening Standard, a free newspaper which is said to be handed out to any of the many people coming off and getting on the trains that are willing to take them.

These marketing plans are seemingly just the beginning too, as it was already reported that Google was gearing up to open pop-up stores for the Pixel in New York for the official launch of the device. While the phones were announced at Google's event this week, they have only been made available for pre-order, with an actual launch and shipments of the phone happening later on this month. These pop-up stores will serve as a much more interactive experience for consumers to see, touch, feel, and play with the Pixel and Pixel XL made by Google, so they can get a taste of what Google's first Pixel smartphones are offering. It almost seems like a perfect setup then, that Google would begin with putting up all the signage and billboard ads in the weeks leading up to the launch of the Pixel and the arrival of the pop-up stores, as people will have been noticing the ads and naturally they might be curious to see things in person. While it's easy to think of the Pixel as just the successor to Google's Nexus phone line, the way they're marketing the Pixel devices gives a little bit of a glimpse that it's more than that.

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Justin has written for Android Headlines since 2012 and currently adopts a Editor role with a specific focus on mobile gaming and game-streaming services. Prior to the move to Android Headlines Justin spent almost eight years working directly within the wireless industry. Contact him at [email protected]

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