Every year when Google launches its latest Nexus device, the tech world listens. Traditionally Google's Nexus line has represented a brand that's intended to provide a benchmark for OEMs in the upcoming year to go by, and for developers to have a baseline to develop on. That's been slowly changing over the years, and with this year's phone launches Google is officially changing the Nexus name over to Pixel, a brand that's traditionally shown the best in Chromebooks and tablets from the company. Now Google is taking on the phone market full force and bringing itself into direct competition with the biggest rivals on the market.
Names like Samsung, LG, Lenovo and Apple are of course brands that everyone knows and talks about regularly, but Google has always been a player that transcends these platforms and provides the best services on the market in almost every area they compete in. This time around Google is throwing its weight around to make a phone that's worthy of its multi-billion dollar name. Google's new Pixel and Pixel XL are two phones that look identical, except for their size, and feature the absolute best hardware on the market. Google is hoping that its new Google Assistant, which is built-in to the Pixel and Pixel XL, will bring about enough of an incentive to pick up the phone instead of the many competitors on the market.
If that's not enough for you, the latest camera on the Pixel and Pixel XL might just do it for you. Ranked the highest smartphone camera ever made by DxOMark, the industry standard ranking for all kinds of cameras including smartphones and DSLR's, the Pixel phones are the cream of the crop in imaging technology the world over. Being the first Google Daydream VR-ready phone to market is also a massive bonus for customers who are looking for a ready-made solution that doesn't cost more than they're already planning to spend, yet provides an experience that's designed to bring continuity among Android phones. Google has uploaded its first commercial for the device on YouTube, and it's likely you'll start seeing these commercials airing on your local television networks an in-between your favorite YouTube videos soon. Google has a lot of ground to make up when it comes to phone brand recognition, and it's this fresh start that might be just the thing they needed to get it going. Check out the video below.