The mobile games market is by far the most lucrative branch of the gaming industry. Due to relatively low costs of development, studios and publishers aren't risking a lot in comparison to risks involved in making console and PC games so they aren't under pressure to make a huge hit in order to turn a profit. This is precisely why more and more developers are turning to mobile gaming and every once in a while, someone manages to hit all the right notes and achieve incredible global success. This summer, that someone was Niantic with its Pokemon GO game. However, long before people were catching pocket monsters around the world, they were swiping candies. In fact, they still do. Pretty much everyone has been playing Candy Crush Saga for four years now and that trend shows no signs of stopping.
In fact, the popular mobile game recently celebrated one trillion games played, trillion as in twelve zeroes. Before Candy Crush Saga reached that incredible milestone, its developer King was purchased by Activision Blizzard for $5.9 billion. To put that figure into context, Yahoo is currently trying to sell its entire core business to Verizon for $4.8 billion and Verizon is reluctant to pay up. Activision Blizzard paid $1.1 billion more for a developer which makes candy-swiping mobile games which just shows how incredibly lucrative the mobile games industry is and how Candy Crush Saga is not just a game, but a full-fledged phenomenon.
That's why it's not surprising that King is now trying to capitalize on its IP and diversify the Candy Crush franchise. Earlier this week, the company announced that it has teamed up with CBS in order to produce an hour-long live action game show based on Candy Crush Saga. The show will feature two teams competing against each other in an "actual" Candy Crush game with boards, props, and everything. Lionsgate will distribute the upcoming show internationally while an exact format is yet to be designed by Matt Kunitz who's best known for his work on Fear Factor. Mr. Kunitz will also be the executive producer of the program. No hosts or release dates have yet been attached to the project but more details are expected to follow soon.