HTC has surely enjoyed a little bit of success with its mid-range Desire models over the last few years but its flagship handsets haven't been doing so well in the recent past. The HTC 10, having launched at the same time as the LG G5 and the Samsung Galaxy S7, failed to create much of an impact despite featuring a new design and top-of-the-line specifications. Consequently, HTC has been offering periodic price cuts to boost sales of the flagship without much success, but it now seems that the Taiwanese phone maker is still far from giving up. In the UK, HTC is now offering the 10 in a beautiful Camellia Red color, aside from the usual Carbon Grey, Glacier Silver and Topaz Gold models. While the new color variant may find some takers in the country, HTC is also offering a 15% discount on purchases of all HTC 10 models, thereby making the 10 cheaper than the Galaxy S7 for a limited period.
Back in August, HTC had offered a discount of £100 with HTC 10 purchases for a limited period but the impact of the discount isn't really known to the public. Such discounts only work well for companies if they are followed by bulk purchases which reduce overall losses. This time, the discount is worth only £85.50, pushing the handset's cost down from £569.99 to £484.49 and it is possible that HTC may have renewed its discount offensive on the smartphone market since its earlier offers received favorable responses, or that the company wants to give the HTC 10 another run with discount offers before giving up finally. The current deal went live today and will run till the end of the month, giving consumers time to decide if they really wish to go for the new color model or take advantage of the discount offer. To use the discount, you will need to purchase a HTC 10 at HTC's UK site and enter the code ‘HTC15’ while making the payment. Do remember that the discount isn't exclusive to the Camellia Red model but is available for all models.
Launched in April of this year, the HTC 10 has several specifications and features which make it a really good phone both in terms of looks as well as performance. Both front and back cameras in the flagship feature Optical Image Stabilization, the battery is powerful enough to support standard usage for two days and the speakers are HTC BoomSound hi-fi branded. However, they haven't really worked so far and HTC even handed out free JBL Reflect Aware-C headphones to HTC 10 buyers in the United States in August to boost sales. With the arrival of the new variant in the UK, it will be interesting to see if it will, armed with heavy discounts, be able to turn enough heads in the country before HTC gear up to launch their next flagship phone in just a few months.