Analysts: 70% Of Galaxy Note 7 Buyers Will Stay With Samsung

The Samsung Galaxy Note 7 issue is an ongoing issue. While the phone has been subject to a full and unconditional recall and has been effectively banned from being sold everywhere it was on sale, the issue of the Galaxy Note 7 persists. On the one hand there is the fact that not all owners of the device seem that happy about having to return the device with some still having not been returned. While the other issue is trying to understand what will be the long-term effects of the Galaxy Note 7 for Samsung and even for Android. As such there has been numerous polls and analysts weighing in with their expectation of how the scene will play out post-Note 7 and the latest to do so is the analyst firm, BayStreet.

Shortly after the first recall and before the second recall (and removal of the Galaxy Note 7), BayStreet did note that they had expected the Galaxy Note 7 sales to be lower than the Galaxy Note 5. As the Galaxy Note 7 is now prohibited from sale, those sales predictions are largely irrelevant. However, on speaking on the likely outcome of the Galaxy Note 7 in general, BayStreet does anticipate that the majority of Galaxy Note 7 owners will remain with the brand in spite of the issues. In fact, BayStreet specifically state that they expect around 70-percent “will remain with Samsung” while further adding that they expect those who remain to opt for a Galaxy S7 instead. BayStreet notes that one of the reasons as to why such a large number of users will remain with the brand is due to Galaxy Note customers not only being “among Samsung's most loyal” but also “aspirational” and will want to stock with a premium brand.

However, the same analysts do also note that the ‘aspiration’ of Note buyers might mean that those who leave Samsung might also leave the Android platform altogether. As they are premium-oriented, they might want to opt for the iPhone instead. BayStreet notes that of those who switch brands (presumed to be the remaining 30-percent) about half of them (15-percent) will move to an iOS device going forward.

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John Anon

Editor-in-Chief
John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]
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