Our smartphones have become so important to us that we take them everywhere we go – just waiting for that ever-important email, text message, or Tweet. This practice may have at one time seemed silly and unnecessary, but the use of the smartphone is so widespread that businesses are now calling, texting, or emailing their employees on important topics. One of the most common fears with consumers is that they will not have a good data signal to receive their information – enter Wi-Fi. Many carriers are partnering with agencies and companies to provide a Wi-Fi connection even in the US so that you can correspond while riding a bus or subway – allowing riders to stay on top of their messages…or just to play a game. We are now seeing this happen in Taxicabs in Toronto thanks to TELUS and Co-op Cabs – and what is nice is that any user can use the service, not just TELUS subscribers.
Those anxious feelings of missing a message – or catching Pokémon – can now be washed away with Wi-Fi service. These Wi-Fi enabled cabs will hit the streets on September 12th, with all cabs being Wi-Fi enabled before the end of 201. This is the first such program in the Toronto area, although not in Canada. Last year TELUS teamed up with Yellow Cab in Vancouver, and it turned out to be an instant hit and earlier this year, United Taxi in Ontario offered free Wi-Fi in their cabs. The Co-op Cabs with the Wi-Fi already installed will have a TELUS logo on them. Abdulkadir Mohamoud, CEO and General Manager of Co-op Cabs and Crown Taxi said they hope that Toronto residents will take advantage of this new service – and of course, choose a Co-op Cab over another non-Wi-Fi taxi.
The drivers have said that the customer's reaction has been very positive and appreciative. It is an easy process to sign on – a splash screen will appear on your smartphone browser, and all you need to do is enter your email address to join TELUS’ Wi-Fi network. A group of independent taxi drivers founded the Co-op Cabs. They are always seeking ways to give back to the community, and free Wi-Fi is likely seen as an excellent choice.