Earlier this week, AT&T announced that users would be able to stream DIRECTV content on their smartphones without it counting against their data limits. Of course, this would mean that you are a DIRECTV and an AT&T customer. It also likely threw up all sorts of red flags for net neutrality, but it also isn't a whole lot different from what Verizon is doing with Go90 right now. While you've been able to stream content from DIRECTV's apps for the majority of this week without using data, the company has now updated their apps to reflect this.
The apps that were updated today include DIRECTV and DIRECTV for tablets. In the changelog, they specifically mention data free TV. There's also an asterisk next to that, where they mention that you "must stream through app, requires DIRECTV and AT&T wireless data services". They also mention that you may encounter speed reductions here, due to network management. With the app you can watch live and recorded shows, which it's also important to note here that not all content will be available. There's also one-tap access to your DVR and live TV. Finally, the update brings a live icon to the home screen. Of course, there are plenty of bug fixes included in this update here.
What's interesting here is that AT&T is only zero-rating data for DIRECTV streaming within its apps and not U-verse which was their original TV service. You would expect them to allow users to stream from U-verse for free as well. After all, it is part of their deal for unlimited data on their wireless side of the business. That may come in the future, however. If you are a DIRECTV customer, but are not an AT&T customer, it may be worthwhile to switch over to AT&T. Given that they are now offering unlimited data and the fact that DIRECTV streaming is no longer counting against your cap (of course, if you have unlimited data, that doesn't really matter for you). You can find out more information over on their website, about switching over from your current carrier.