The launch of the Samsung Galaxy Note 7 didn’t go according to Samsung’s, or anyone’s expectations for that matter. The flagship has been recalled and sales have been halted on account that a defect in the manufacturing process or a faulty component can cause permanent, irreversible damage to the phone, posing a great risk for injury. Nevertheless, sales will resume later this month and by that time we expect the problem to be solved, but more to the topic at hand it now appears that Samsung is also preparing for the release of a new color option sometime in October.
According to reports from South Korean media outlet ETNews, Samsung Electronics is planning the release of a new color option for the Samsung Galaxy Note 7, namely Black Onyx. Back when the flagship was introduced last month, the Samsung Galaxy Note 7 was presented in Gold Platinum, Silver Titanium, and Blue Coral, but apparently the company intends to expand the color portfolio with a Black Onyx variant set to hit the shelves in South Korea in early October. Interestingly enough, sources suggest that the Black Onyx Samsung Galaxy Note 7 will be available for purchase before the Apple iPhone 7 goes on sale in South Korea, and some could consider this a strategy to compete with Apple’s flagship which will offer two shades of black paint finishes, namely Black and Jet Black, both of which seem to enjoy a lot of popularity among iPhone enthusiasts.
Furthermore, an unnamed Samsung Electronics representative cited by ETNews reveals that the company has no plans to promote the re-launch of the Samsung Galaxy Note 7 in a way to reflect that the battery issues have been solved. Instead, the company will continue to promote the smartphone’s main selling points just as it did before, focusing on the same values “rather than special marketing strategies” to reiterate that the device is safe. The handset will return to shelves on September 28, and the Black Onyx model is expected to hit the market in early October. There’s no concrete word on whether or not the black variant will be launched outside of South Korea, but the manufacturer is purportedly considering this possibility.