Over the last couple of days YouTube has been making what seems like a change to their ad policy in regards to which videos with advertisements can be monetized, and as a result of this a decent number of videos across the platform have had their monetization removed. The demonetization isn't limited to just large content creators like Philip DeFranco but reportedly various content creators both large and small in regards to video content not being advertiser friendly. While this is briefly touched on in a recent tweet from DeFranco, who also gets a response from Team YouTube stating that there is no change to the policy, DeFranco also mentions this in the first few minutes of his video from yesterday which you can check out below.
The enforcement on advertising guidelines could end up being a pretty big hit to various YouTubers depending on how many of their videos have been demonetized, which could result in a number of creators actually posting less content, although it will depend on how quickly creators will be able to adapt to the guidelines that YouTube is cracking down on, which state that inappropriate content includes things violence, sexually suggestive content, and promotion of drugs and regulated substances as well as a few others things.
Even though YouTube states that there isn't a change to the policy, they do also mention that they have made an improvement to the notification process that will allow creators to appeal the demonetization if they feel their content has had moentization removed in error, which essentially submits their content for a manual review. YouTube's enforcement of the ad rules are fairly broad, and for now YouTube doesn't seem to have given much detail on what exactly categorizes a video as "not advertisement friendly" which will likely make it more difficult for content creators to figure out what works and what doesn't. In the meantime, having an improved notification process to "ensure creators can appeal" is at least something that could be beneficial for creators if they feel that their videos are in fact ad-friendly. These ad-rule enforcements might also seem a little bit confusing to some, content creators included, as some videos that are having monetization removed might be thought of as ad-friendly while others which seem less ad-friendly haven't been affected.