According to a new report from Strategy Analytics, T-Mobile’s Binge On service is a winner. In fact, according to the data from the report, as much as 99-percent of those surveyed are satisfied with the quality on offer with Binge On. With the report also detailing that as much as 20-percent of current Binge On users had upgraded to a tariff which allowed them to use Binge On.
The report also looked beyond the current Binge On (and beyond T-Mobile) customers to see what other network customers thought of the service, with the report also finding that 68-percent of customers on rival networks would like to see a similar feature introduced for them. Or at least, the 68-percent stated they had a “strong or moderate interest” in unmetered video streaming even if it is streaming which is “limited to DVD quality”. Interestingly, the report also found that 14-percent of those surveyed were “interested or extremely interested” in making the switch and moving over to T-Mobile due to the inclusion of Binge On as a free service. Those who were only ‘moderately interested’ in making a switch came in at 32-percent of those surveyed. Which leads to the assumption that as much as 46-percent (almost half) of those surveyed were at the very least ‘moderately interested’ in Binge On as a service.
Of course, ever since Binge On was announced by T-Mobile, it has come under fire for various reasons. One aspect was the reduction of quality of the video that T-Mobile offered for those who use Binge On. Although, the details from this report seem to suggest that while the market criticized T-Mobile for this ‘optimization of video’, consumers are generally accepting of the reduction of quality, in replace of having to pay (or use data) for video consumption. The other main criticism of course, was whether Binge On breaches Net Neutrality regulations. Although, this is a criticism which more widely speaking, is starting to be leveled at a number of wireless carriers, as it is quickly becoming a norm for carriers in the US to offer some form of subsidized (or free) data to their customers. For clarity on the current report, Strategy Analytics note that the data was obtained through the use of an “opt-in panel of USA mobile users”, as well as a “resident telemetry app and a big data analytics environment”. Those interested in finding out more about this latest report or its findings can do so by heading through the source link below.