ZTE To Unveil A New Device During IFA Event On September 1st

Advertisement
Advertisement

The ZTE Axon 7 is the company's latest smartphone. This device was introduced back in May, and it is currently available for purchase for $399, unlocked. Now, the Axon 7 is a great device for the price, and ZTE included quite a powerful audio internals in this phone. The device not only comes with a set of front-facing speakers, but it is also boosted by the Dolby Atmos audio, not to mention it packs really solid audio processing chips on the inside as well. All of that results not only in a compelling sound out of the phone's speakers, but also a great sound when you plug in a decent set of headphones.

The Axon 7 is just an example of ZTE's dedication to audio experience in the smartphone world, their offerings last year also sported really compelling audio, which is why audiophiles tend to at least consider ZTE's Axon smartphones when purchasing a new device. That being said, IFA 2016 is right around the corner, and ZTE is back again with a new teaser image and a new 'Right Hear Right Now' slogan. Now, this, on its own, suggests some sort of an audio announcement, but the company went even further and flat out said that they plan to bring a 'Breath-taking audio to IFA 2016'. If you take a look at the provided image, you'll notice that ZTE plans to host an event on September 1st in Berlin, the same day as its competitor, Huawei. The company has also confirmed that they plan to launch a new device during this event, even though the teaser kind of points in that direction already.

"We're delighted to be debuting our latest products to the world in Berlin. Our fan community played a huge role in the development of our new smartphones, delivering valuable input that helped inspire and motivate our team. The result is a suite of devices that pack cutting-edge, innovative features and the latest technology," said Adam Zeng, the CEO of ZTE Mobile Devices. So, what will ZTE announce during IFA in Berlin? Well, we still don't know, but if we had to guess, then we'd say they'll bring a new smartphone to the table. On top of all this, ZTE said that they plan to sell 60 million smartphones by the end of the year, and the company says they might even aim for 70 million in order to challenge themselves.

Advertisement