While US Cellular might not be a name that many associate with the top tier of mobile networks across the United States, they certainly don't need anyone to feel sorry for them. A smaller carrier that offers more regional networks across the US, US Cellular might be in fifth place, but they're clearly no small fry, as Samsung has just signed a new deal with the Chicago-based carrier. The new deal will see Samsung stores-within-stores being opened across the country in US Cellular stores.
With some 5 Million subscribers across the 23 States that they operate, US Cellular isn't the national carrier that say, T-Mobile or Verizon is, but this new deal will no doubt give Samsung's brand presence a sizeable boost. This week, US Cellular announced plans to dedicated some store space in their retail outlets to Samsung, and Samsung only. This would include prominent Samsung branding as well as demo stations where users can spend time with the latest Galaxy devices, as well as a wide range of first-party accessories from Samsung. By the end of October, 57 US Cellular stores will have a smaller Samsung store inside of them. The first of these will be in Madison, Wisconsin with 100-square feet being turned over to Samsung, promoting their new devices. After this, 56 more stores will be joining the Madison branch, and by the end of the year, Samsung will have a larger-than-ever presence in US Cellular stores across the country.
The timing of such a deal will be lucrative for Samsung, as the Galaxy Note 7 has literally just gone on sale today, and with the upcoming Gear S3 launching soon, these retail areas will help users get to know samsung's products in a way they haven't done before. For US Cellular however, it could help their network flex its muscles in the 23 States it operates. Showing that you're a network that carries the latest devices is important and while they run the risk of creating a "Samsung network" in terms of the devices they sell to customers, US Cellular probably won't mind too much, especially if it gives them some sort of upper-hand against bigger rivals AT&T and Verizon in their backyard.