UMi is a Chinese smartphone manufacturer not many of you are familiar with. There’s a good reason for that, this is a very small company which is not exactly advertising their products like huge companies do, despite the fact they tend to manufacture really solid phones, especially lately. We’ve reviewed a number of UMi-branded devices in the last year or so, including the UMi Iron, UMi eMax Mini and the UMi Super we’ve reviewed quite recently actually. That being said, UMi has released a new smartphone, and we’re here to talk more about it, read on.
The smartphone in question is called UMi Max, and it sports a rather solid, mid-range, set of specs. This handset is made out of metal, and it actually features the circular red capacitive home key, which we’re used to seeing on Nubia-branded devices. The UMi Max features a 5.5-inch fullHD (1920 x 1080) LTPS 2.5D curved display, 3GB of LPDDR3 RAM and 16GB of expandable internal storage. The phone is fueled by the Helio P10 64-bit octa-core processor, and a 4,000mAh battery is also included here, and it is not removable. The 13-megapixel shooter (+dual flashlight) is placed on the back of this phone, and a 5-megapixel unit is available on its front side. Android 6.0 Marshmallow comes pre-installed on this handset, and on top of it, you’ll find several additions by UMi, including a couple of apps, and some gestures. The phone comes with two SIM card slots, and we’re looking at a hybrid dual SIM phone here, so you can use one of those slots to insert your SD card and expand the storage of this phone. The UMi Max also comes with a LED notification light, which lets you choose one of 7 different colors for your specific app notifications. It is also worth mentioning that the Type-C USB port is placed on the bottom of this device, and that the phone comes with a rear-facing fingerprint scanner.
The UMi Max comes in Gold and Gray color variants, as you can see down below. The phone is expected to cost around $200, though we still don’t have the final price for the device. One thing is for sure though, it will be quite affordable and available through a number of China-based resellers.