With the Galaxy S7 family having sold about 26 million units globally thus far and the Galaxy Note 7 expected to outsell the Galaxy Note 5, the future of the Samsung Galaxy brand looks pretty bright. At Tuesday's Samsung Unpacked event, where the Galaxy Note 7 was unveiled, the head honcho of Samsung's mobile division, Koh Dong-jin, took to the stage to make that bright future a bit clearer and say a few words about the mobile market, the Galaxy brand, and the future of both. His speech focused on market trends, the Galaxy brand's effects on them and vice versa, and current and future plans for the brand.
Speaking about challenges in the global market, Koh made it clear that one of Samsung's biggest enemies is the group of Chinese manufacturers rising to prominence around the world and taking over developing and lower-end markets. In response to that competition, he said that the company would be upping its efforts in the worldwide budget sector. He also touched on the trend toward large screens on phones, and said that Samsung plans to continue to push this trend in the market along with their premium Galaxy Note brand. Koh also said a few words about the mainstream Galaxy S lineup, asserting that the Galaxy S7 family's success was at least partially due to "meaningful innovations and improvements" that ensured the phones' large feature-set would appeal to a wide swath of consumers. One of those features, Samsung Pay, has become a popularity driver for Samsung's phones. He also said that a big part of the success story was great marketing.
Looking to the future, Koh said that the company will soon be able to put iris scanners like the one found on the Galaxy Note 7 into all of Samsung's flagship and mid-range devices. The curved screen trend propagated by the Galaxy Note Edge and popularized by the Galaxy S6 Edge will likewise become a staple of the brand, a sort of calling card. Koh also said that Samsung will work to produce improvements to their phones' features and interfaces based on the edge design. Finally, he briefly touched on the matter of foldable screens. Recent patents may have indicated that Samsung is hard at work on a foldable flagship, but Koh said that the technology and software simply aren't up to par for a consumer product yet, and that such advancements would take time.