As the market becomes saturated with smartphones and growth slows down for the carriers, they will throw out promotions or collaborate with outside businesses to offer their customers a unique experience. In their latest effort to attract new customers – and keep the ones they have - Rogers Radio and Shazam via Tapped Mobile are teaming up to bring their customers "the best of traditional radio and digital music content together." This is said to be a first for the country and one that Rogers is extremely excited about implementing.
When it comes to content, Rogers customers will have access to a local daily countdown show called ‘The Shazam @7 Countdown’ which, as the name suggests, will take place at 7 in the evening local time and will air on KiSS 92.5 in Toronto. The partnership will also see the countdown show air on 91.7 THE BOUNCE in Edmonton, and KiSS RADIO in Vancouver. The Shazam countdown is essentially the day's seven best songs and Rogers customers will have access to it from a variety of different platforms including, Android smartphones tablets through the app, social media pages such as Twitter and Facebook, and on the individual websites for each station that are airing the show.
In addition to offering customers this new content, Rogers Radio already has an official sponsor with Booster Juice, which has signed on to specifically promote “exclusive sponsorship integration” across the Rogers Radio and digital platforms as Booster Juice looks for ways to reach more customers and get themselves more exposure. Rogers is also putting out the word that more sponsorship opportunities are still available. Rogers says that sponsors will get exclusive integration with leading brands, you can be the only brand in a particular category on the radio shows, with five air-spots per night, as well as having your brand spread across the social media spots. Shazam has been looking for ways to diversify due to their competition from Google Now – they have already announced this month that Fox plans to base a show on an app called ‘Beat Shazam,” so this partnership with Rogers gives them even more inroads. As the competition mounts, we should see more ingenious ways companies team up to produce some compelling content to help make their company stand out over another.