ASUS is a well-known company all over the world. This Taiwan-based company has been around for a long time, and they're best known for manufacturing laptops, even though ASUS is involved in many tech sectors, they manufacture smartphones, tablets, smartwatches, etc. ASUS had introduced their ZenFone 3 devices earlier this year, and the initial reactions were mostly positive. The company had also set a smartphone shipment target for 2016 earlier this year, and it seems like they might not be able to sell as many devices, read on.
ASUS' original sales target for 2016 was 30 million smartphones, this goal was set back in January. At the end of February, the company had to alter this sales goal considering they realized there's no way they'll be able to sell as many devices, so they revised it, and set a new goal to 25 million units. Well, according to the latest report from Taiwan, ASUS might not be able to reach that sales goal either. The source says that ASUS is facing strong competition in China and India, though that was to be expected, and that they might struggle to sell 25 million units after all. Now, it is worth mentioning that the first ZenFone 3 devices were introduced in May, and have not been available until August, so they basically became available just recently. Now, the company had introduced the first set of ZenFone 2 devices back in January 2015, which gave them plenty of time to sell those handsets throughout 2015, even though they were not immediately available. Late ZenFone 3 launch could be the main reason ASUS won't reach their sales target this year, that in combination with the competition in China and India will certainly make it difficult for ASUS to reach their goal.
The company had managed to ship only 8 million smartphones in the first half of the year, and it is estimated that they'll be able to move slightly over 20 million units by the end of this year, which means they'll be able to sell an almost identical number of devices as last year. ASUS did recently ramp up smartphone production in India, we'll see how, and if that will help them.