Opinion: How Well Will The Galaxy Note 7 Sell Globally?

As most of you know, Samsung had introduced their new flagship phablet, the Galaxy Note 7, on August 2nd in New York. This was one of the most anticipated smartphones of 2016, and it seems like Samsung did not disappoint, at least if we take initial impressions into consideration. The Samsung Galaxy Note 7 is not a huge upgrade over its predecessor, though it comes with a more powerful set of specs, of course, and it actually sports a curved display this time around. Samsung had opted to include the ‘Dual Edge’ display on the Galaxy Note 7, instead of the regular flat panel, and thanks to that, the Galaxy Note 7 basically looks like a blend between the Galaxy Note 5 and the Galaxy S7 Edge. This phablet is made out of metal and glass, much like the Galaxy S7 and Galaxy S7 Edge, while the S Pen is waterproof this time around.

The device sports a 5.7-inch QHD (2560 x 1440) Dual Edge Super AMOLED display, 4GB of RAM and 64GB of expandable internal storage. Qualcomm’s Snapdragon 820 and Samsung’s Exynos 8890 SoCs fuel this smartphone, not at the same time, of course, the availability of the SoC will depend on where you purchase the device, US customers, as an example, will get the Snapdragon 820-powered variant. The 12-megapixel Dual Pixel camera is placed on the back of the Galaxy Note 7, and the phone comes with Android 6.0.1 Marshmallow out of the box, while the company’s so-called Grace UX is available on top of Google’s operating system. The 8-megapixel camera is placed on the front side of the Galaxy Note 7, and the device is also IP68 certified, which essentially means that it is both water and dust resistant. If you’d like to take a closer look at the specs of the Galaxy Note 7, click here.

Needless to say, Samsung’s ‘Galaxy Note’ series devices are usually selling like hotcakes, nowhere near the ‘Galaxy S’ series’ level, but we’re still talking about crazy numbers here. Now, keeping in mind that the Galaxy S7 and Galaxy S7 Edge handsets are selling like crazy even since they launched, Samsung is expecting the Galaxy Note 7 to mark great success in terms of sales as well. The Head of Samsung Mobile, Koh Dong-jin, said recently that he expects the Galaxy Note 7 to outsell its predecessor, and a Korean analyst claims that the company will sell 12 million Galaxy Note 7 units before the end of this year. As you can see, these are some serious numbers we’re talking about here, and it will be interesting to see how many Galaxy Note 7 units Samsung will move before the end of the year, and in general.

As it usually goes, Samsung cannot expect a device to sell well enough all over the world, it is natural that sales are far better in specific regions. The ‘Galaxy Note’ line has been extremely popular in the US, for example, so it’s not exactly surprising Samsung had opted to introduce the device in New York of all places. The Galaxy Note 7 is expected to sell really well in the US, and in the company’s homeland, South Korea, along with some other regions. Things will be interesting in Europe, mainly because Samsung failed to launch the Galaxy Note 5 in Europe last year, and then had to face the wrath of disappointed users. Luckily for those of you who live in Europe, the company will release their new phablet really soon, but that doesn’t guarantee them great sales numbers. Samsung can certainly expect the device to sell better in more developed countries in Europe, as it was always the case, but it's nice see that the company did not skip over Europe this time around.

Now, let’s put more focus on China and India, mainly because those are the two largest smartphone markets in the world. Samsung’s sales in China (in general) haven’t been that great, the company has been facing poor results quarter-after-quarter, mainly because the competition is extremely fierce in China, and consumers tend to prefer cheaper devices. There are tons of companies releasing well-built, well-specced and yet affordable devices, like Xiaomi, Huawei, OPPO, Meizu, etc., so Samsung is having a hard time selling their phones in the country considering even their mid-range offerings are no match for the aforementioned brands as far as pricing is concerned. So, what about the Galaxy Note 7, will it sell well in China? Well, considering the fact that people in China like big devices, and the fact that the Galaxy Note 7 is kind of a unique phone due to its stylus, it might, not to mention the fact that a 6GB RAM (+128GB storage) variant of the Galaxy Note 7 had been certified in the country recently, so it seems like consumers in China might get a taste of an even more powerful Galaxy Note 7 unit.

What about India? India has been the fastest growing smartphone market in the world for quite some time now, and surprisingly enough, there’s still much room for progress. There are still tons of people in India who don’t own a smartphone, and tons of manufacturers are looking for a way to succeed in that Asian country. Well, the Galaxy Note 7 isn’t exactly an affordable device, and such devices are most sought-after in India, but there are certainly consumers who are looking forward to getting their hands on the Galaxy Note 7. It is hard to expect for India to sell tons of the Galaxy Note 7 units, chances are the company will be far more successful in the US, Europe and even China, but only time will tell. This phablet will also become available in South America at some point, or at least it should, but its predecessors (which have been available in South America) didn't exactly sell all that great in that region, mostly because South American consumers also prefer more affordable devices, so Samsung is quite probably not expecting that region to top their sales rankings, presuming the phone will hit South America, of course.

So, to wrap up, the Galaxy Note 7 will probably be most sought-after in the US, and there’s a good chance European users might be quite interested as well, especially considering the whole Galaxy Note 5 fiasco, so the fans of the Galaxy Note line in Europe are quite probably going to get the Galaxy Note 7, and it certainly has the appeal to various other types of consumers as well, especially in some regions of the old continent, like the UK and Germany, for example, but we're only guessing, of course. The sales in China will be most interesting, that’s for sure, can the Galaxy Note 7 improve Samsung’s status in China, or will things remain unchanged or get worse? Well, that’s something we’ll keep an eye on, that’s for sure. Samsung had been releasing budget devices in China for quite some time now, but has not been able to mark significantly great sales numbers due to the competition, the Galaxy Note 7 belongs on the other end of that spectrum and there are certainly consumers in China which are eager to spend some cash in order to get their hands on the Galaxy Note 7. All in all, we can say one thing for sure, if the Galaxy Note 7 does not outsell the Galaxy Note 5, it will at least come close to it, but chances are it will be a better selling smartphone for Samsung.

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