Facebook-owned Silicon Valley tech startup, Oculus, launched its much-anticipated virtual reality headset earlier this year. The Oculus Rift is one of the major VR headsets in the market alongside the HTC Vive, with the PlayStation VR expected to launch later in the year. While Oculus had initially intended to start shipping the devices from last March, various delays and supply constraints meant that most people who pre-ordered the Rift when it went on pre-order back in February, didn’t get their units until several weeks later. However, Oculus seems to have gotten its act together recently, and with lessons learnt from its earlier false starts, the company is now seemingly confident enough to expand its operations beyond U.S. shores.
According to an announcement posted on the company’s official blog, VR enthusiasts in some European countries and Canada will now finally have the chance to get their hands on the Oculus Rift, as the device will be available at a number of retailers in these regions from September 20. While the headset will be available on Amazon’s local sites in the U.K., France and Germany, a number of traditional offline retailers will also get in on the action in the U.K. That includes John Lewis, Curry’s PC World, GAME and Harrods. In France, the Oculus Rift will also be available at FNAC alongside Amazon.fr, while in Germany, users will be able to get their units from MediaMarkt and Saturn apart from Amazon.de.
As for Canada, Best Buy and the Microsoft Online Store will be the official retailers of the Oculus Rift in the country, where the device will carry a price-tag of CAD$849. It will come with an MSRP of £549 and €699 respectively in the U.K and Europe. While the Oculus Rift’s European and Canadian prices are significantly higher than its U.S. pricing, some of the freebies being given away to U.S. consumers will continue to be made available to users in these regions as well. These include a bundled copy of platforming adventure game, Lucky’s Tale, as well as “hundreds of free 3D 360 videos and VR movies”, as per the announcement on the company’s blog. The company has also revealed that it will be showcasing the Rift at the Gamescom trade fair in the German city of Cologne this week, so interested parties should be able to drop-in for a quick demo.