Huawei Confirms September 1st Event, New Sub-Brand Coming

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As many of you probably know, IFA is upon us. This is one of the largest tradeshows of the year, and Berlin is hosting it every year. IFA is officially kicking off on September 2nd, but a couple of companies will announce their products before that date, and it seems like Huawei will be one of them. Huawei is the world's third-largest smartphone manufacturer, and the number one such company in China. We've been talking about Huawei's possible IFA releases for a while now, and the company has now confirmed that they'll host an event on September 1st, read on.

If you take a look at the gallery down below, you'll be able to see the company's official teaser, both in Chinese and international variants. The company's event will take place at 10:30AM CEST (Central European Summer Time), which translates to 4:30AM EST and 1:30AM PST. Huawei has opted to use the 'Defy Expectations' slogan for this product launch, which sounds promising. Now, the company's executive (President of Handset Product Line), Kevin Ho, did confirm that the company will launch a new sub-brand at IFA. He said this during a recent interview, which means that the 'Nova' brand that leaked recently might actually be coming to iFA, mainly considering that's the only new Huawei line that has been mentioned recently.

Now, aside from 'Nova', we might see something else launched at IFA. Huawei is actually expected to introduce both the Huawei Mate S2 and the Huawei Watch during iFA, and the Mate 9 will probably roll out in November. IFA seems like a perfect event for both the Mate S2 and the Huawei Watch to launch, mainly because both of those devices were released during last year's IFA. We did not see that many Mate S2 and Huawei Watch (2nd-gen) rumors though, so it is possible Huawei is planning to host separate events for those devices, but chances are both of them will be introduced at this year's IFA. That is more or less it as far as Huawei-related IFA expectations go, stay tuned to the site, we'll let you know if any new leaks pop up before IFA comes around.

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Kristijan has been writing for Android Headlines since 2014 and is an editor for the site. He has worked as a writer for several outlets before joining Android Headlines, and has a background in writing about Android and technology in general. He is a smartphone enthusiast that specializes in Android applications, and that platform in general. Contact him at [email protected]

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