It seems largely unlikely that anyone is now unaware that the Rio Olympics is currently taking place. Besides the fact that the Olympics is one of the most highly and widely covered aspects of sports, this particular one has garnered its own unique number of headlines due to various aspects including safety concerns, doping, Zika, to name but a few. That said, from the technology perspective, the Olympics is one of those events which provides a good indication of how the technology market is developing and more importantly, what is hot in the tech world.
With the Olympics taking place every four years, a lot changes in the four years between each Olympics and this year is no different with aspects like virtual reality (VR) playing a greater role in how consumers experience this year’s event. As well as Samsung handing out a new Galaxy S7 Edge to those competing at this year’s event. Just two examples of how the Olympics highlight what is popular in the technology world at the same time as the games.
Now, Google is looking to bring wider attention to developing Rio Olympics trends, both at the macro and micro level. This is thanks to the new ‘Rio Olympics 2016 Search Trends’ tool that Google has now released. As to be expected, the tool provides a constantly updating snapshot of what is currently popular with the Rio Olympics, much as it does for Search trends in general. In terms of the Olympics-specific content though, at the moment much of what is trending seems to focus around swimming and judo with the above image being a prime example and highlighting the attention surrounding Olympic Gold medal winner and world record holder Adam Peaty's Nan. Although, those will change as the games progress. With the overriding aim to be to highlight what is proving popular among audiences, whether it be the actual sports, the athletes or otherwise. As well as a more detailed breakdown, like for instance what is proving particular popular on a country-by-country basis. Or of course, the ability to compare this year's event trends compared to those for the previous Olympic games. You can check out the dedicated Rio Olympics Trends page by heading through the source link below.