Streaming video and streaming music are huge, but according to a new report users in the U.S. are now streaming more music than video for the first half of this year. While this might not like seem like much, it's actually a bigger deal than some might think as this is the first time that streaming music has actually edged past streaming video usage in regards to number of streams. Details from BuzzAngle indicate that part of this attributes to new album releases from widely popular artists like Drake, Rihanna, and Beyonce. Due to these album launches which happened earlier this year, sites like YouTube and Vevo have seen less streaming than popular audio streaming services such as Spotify.
The same report also details that with users are streaming music more than they're streaming video these days, that boils down to a pretty big increase in the amount of audio streams from last year, as the streaming music market has climbed up in number of streams by a total of 58 percent. What are U.S. listeners streaming the most right now? Collectively it seems like the most streamed song in the U.S. is "Work" by Rihanna, beating out Drake's "Views" which comes up at the number two most streamed song in the country.
Some of the biggest services in streaming music are Spotify, Google Play Music, Apple Music, and Tidal, and those four together with other streaming music services have amounted to a massive 114 billion streams since the beginning of 2016. Compared to the first half of 2016 for video streams which was recorded at 95 billion. Both Rihanna and Drake didn't just have the top two most streamed songs in the U.S., they were also among the top streamed albums, with Drake's Views album having the most streams this year, reaching over 1.5 billion streams altogether so far, while Rihanna's album "Anti" came in at the third most streamed album behind Justin Bieber's "Purpose." Coming in as the fourth and fifth most streamed albums in the U.S. were Bryson Tiller's "Trapsoul" and Kevin Gates' "Islah" respectively. While this means great success for both the artists and the streaming services, it could also afford the artists and their record labels the ability to come to a better agreement with the streaming services.