Smartwatch Shipments Decline 32% in Q2 2016

AH Android Wear Smartwatches 11

Smartwatches are one of the most popular devices in the wearable segment – the segment which is expected to ship around 200 million wearable devices by 2019. Initially, smartwatches were considered a niche product, but over time it has gained some popularity among consumers. Unlike other wearables – such as fitness trackers, it has much more functionality than just tracking your fitness activities.

Though smartwatches have always accounted a positive growth over the time, according to the latest report from International Data Corporation (IDC), smartwatch shipments has declined 32% in Q2 of 2016. This is the first time we are seeing a decline in smartwatches. As per the report, in the second quarter of 2016 smartwatch vendors shipped 3.5 million units, compared to 5.1 million units shipped in 2015, which shows a year-over-year decline of 32%. Based on the global market share, the top 5 smartwatch manufacturers consist of Apple, Samsung, Lenovo, LG Electronics and Garmin. It’s also interesting to note that among the top 5 smartwatch vendors, only Apple has accounted decline, while other vendors show positive results. For Apple, this decline is largely due to consumers are backing off from the purchase for upcoming Apple watch and improvements coming in WatchOS, said senior research analyst, Jitesh Urbani at IDC. Despite the decline Apple remained the leader in Smartwatch segment, accounting all-most the half of the market share. Apple’s market share remained 47% for this quarter, compared to previous 72% share, which shows a 25% decrease in its market share.

Samsung which is considered a direct competitor of Apple, is on the second spot with 16% market share, showing a 9% increase in its market share compared to just 7% market share in 2015, thanks to the success of its Gear S2 series smartwatches. With 9% market share, Chinese giant Lenovo is holding the third place. With the help of Moto 360 series smartwatches, Lenovo was able gained 6% market share compared to 3% share in last year. LG Electronics also grew its market share by 4% – now accounting for 8% of global market share, thanks to shipping 100,000 more units compared to previous year. While American wearable manufacturer Garmin is in fifth place with 4% of market share – up from 2% market share in 2015, in global smartwatch market share.


Smartwatch market is likely to back-on-track soon with the launch of new and improved smartwatches, such as upcoming Samsung Gear S3 which is expected to launch at IFA this year and 2nd Generation Apple watch which is rumored to be launch in later this year.

IDC Wearables