Pokemon GO has become so popular especially among millennials and has managed to dominate the mobile gaming world since its release three weeks ago. The augmented reality game requires Pokemon trainers to hunt Pokemon which have been superimposed into real-world locations by using a smartphone. Pokemon trainers can capture different Pokemon's which hide in locations suited to their species. Surely such a popular game like Pokemon GO is destined to make huge sums of money right? The answer is a definite yes and according to reports, the game makes up to $10 million everyday.
According to App Annie, a market intelligence firm, Pokemon GO rakes in $10 million in revenue everyday on the Google Play Store and Apple App Store. Analyst Sameer Singh has noted that Pokemon GO has been additive to the mobile gaming economy instead of taking revenue away from other mobile games. According to App Annie Intelligence, Pokemon GO has not had any impact on the revenues of other games on the Play Store and Apple App Store. Singh did mention that daily revenue for games other than Pokemon GO saw a decline in daily revenue after the games launch in the US, but within a few days, went back to former levels. However, this wasn't the case in Germany and the United Kingdom as daily revenues for other games saw a decrease but it wasn't discontinuous as compared to the pre-launch trend. On the other hand, mobile games in Australia saw a slight increase in daily revenue after the launch of Pokemon GO.
App Annie also claims that it observed no significant declines in daily revenue for popular games such as Clash of Clans, Mobile Strike and Candy Crush Saga. The firm also stated that it is rather unsurprising as the majority of game revenue comes from a small group of users and these players are more likely to be engaged in one or two games rather than a multitude of games. Pokemon GO has also had a minimal effect on the average time spent by a user on other games and apps on Android devices. However, the average time spent on Pokemon GO exceeded the average time spent on popular apps such as Facebook, Snapchat and WhatsApp, during its first week of release.