While Pokemon GO isn't technically owned by Nintendo, it seems that the game is having a pretty good impact on the finances of the Japanese firm. Released just shy of two weeks ago, Pokemon GO has helped Nintendo's market value to rise more than double since the release of the game. Nintendo ended Tuesday's trading to be valued at a huge sum of $42.5 billion. On Friday, the company even managed to break the daily trading volume for individual stock for a single day with $4.5 billion worth of stocks changing hands on that day. At the moment, Nintendo's stock price is valued at 30, 780 Yen ($290) on Japanese Stock Exchange which is also the highest it has been in six years.
As a result of this, Nintendo's value has surpassed even that of tech giant, Sony which is valued at around $40 billion. However, Nintendo isn't the only company to be enjoying such a surge in stock prices as fast food chain, McDonald's Japan has had its stocks boosted too. McDonald's Japan which has been trying to get past a few food safety scandals, saw its stocks rise as much as 23 percent on Tuesday, after it started its giveaway of toys related to the Pokemon series in its Happy Meals. The fast food chain ended with a 9.37 percent gain which put their stocks priced at 3325 Yen ($31) on Tuesday and the chain also saw an increase in sales. This soar in stock prices came at a time when McDonald's business has already started recovering.
Pokemon GO is an augmented reality game developed by Niantic and was first released in Australia, New Zealand and the US, but has since been officially released in more than two dozen other countries mainly in Europe. The game is yet to be released in Asia, including in Japan, where the original Pokemon series was first created more than two decades ago by Satoshi Tajiri. Pokemon GO has proven to be extremely popular and has already been downloaded more than 10 million times on the Play Store. The game has also managed to become the most popular mobile game in the history of the US.