The success of Pokémon GO seems to be extending to all corners of just about any industry, as Legendary Entertainment has just snagged the rights to a Pokémon movie following the successful release of the augmented reality game just a couple of weeks ago. While the upcoming movie focuses on Detective Pikachu and is not actually about the game itself, the insane popularity of Pokémon GO has certainly caused Legendary to step up and scoop the rights to the film before others had a chance, as it was mentioned that Netflix was hovering and said to be interested in picking up the property.
At this point in time there isn't much known about the movies plot, but it's been stated that Legendary and The Pokémon Co. have reached an agreement, and will be starting production on the film sometime next year as they are pushing forward to project to get it out sooner, likely in hopes of being able to catch the wave of hype following the game. The new film, which has yet to be given a title, will be a live-action movie that blends the digital world with the real one similar to the way Pokémon images are imposed on top of the real world in the game using the phone's camera.
This sort of angle on the filming and production should give the movie a feel that is similar to the game and is likely to resonate with Pokémon fans and players of Pokémon GO, and should be particularly interesting in that this will be the first live-action Pokémon movie to date. The movie will be distributed in at least Japan and the United States, with Toho handling the film's distribution in Japan while Universal Pictures will take care of distribution for the movie in the U.S. The film industry is not the only other market to jump on the bandwagon of Pokémon GO success, as companies like GameStop, RadioShack, AT&T, and Sprint, have been making attempts to drive customers to their stores with discounts, Lure Modules from the game and Lemonade stands, while fairly new dating service Project Fixup has just launched a Pokémon GO-themed dating service.