Whether you love it, hate it, or your feelings reside anywhere in between, there's no denial that Pokemon GO has become a huge success in a very short amount of time after its release. The application is now used more than popular services including WhatsApp and Snapchat, and the game has been the source of numerous stories so far, some amusing, and others not so much. One thing is clear: you're almost certain to find a Pokemon GO player during your strolls, and this may or may not have persuaded you to hop on the bandwagon. At this point in time, it's safe to assume that many people have begun wondering when, or if the Pokemon GO phenomenon will fade away, and although humanity has yet to develop a reliable method to look into the future, it's becoming clearer that Pokemon might be here to stay for a long while.
Pokemon GO is a very successful application as we've already established, but that's not to say it doesn't have its fair share of problems. Server issues caused by massive traffic (and apparently even DDoS attacks) have plagued the game ever since it was released, and while Niantic has been working on improving the user experience, there are still plenty of bugs to iron out. For these reasons, it appears that some Pokemon GO players have started abandoning or putting the game aside, and in light of these events, research firms including CB Insights have begun wondering if Pokemon GO is a one-hit wonder. The answer is "probably not". To begin with, the Pokemon franchise has been around since the year 1996, and for one reason or another, people are still very nostalgic about it. Over the years and by the end of May 2016, the Pokemon Company became a $45 billion enterprise, and in 2015 alone, the company recorded $2.1 billion in retail revenue from Pokemon merchandise. Keep in mind that these figures have been revealed before Pokemon GO was even released.
In addition, let's not forget that Pokemon – the cartoon- is still on the air with roughly 930 episodes under its belt. Moreover, The Pokemon Company is expected to release a pair of new games for the Nintendo 3DS in November 2016, called "Pokemon Sun" and "Pokemon Moon", which will probably enjoy its fair share of success. So at the end of the day, although Pokemon GO might lose some of its momentum, and while some players will eventually get bored and move on to other gaming ventures, the Pokemon franchise as a whole is very popular and the Pokemon GO servers are likely to retain a large number of old and newfound fans. In addition, assuming that Niantic will keep improving, supporting, and enriching the game with new patches and content updates, Pokemon GO will continue to build a strong fanbase around it. It happened with Ingress – Niantic's first augmented reality game – and it may very well happen with Pokemon GO. There may be other Pokemon GO games out there, but the recent hit is unique thanks to the concept of augmented reality. In conclusion, while there is a possibility that Pokemon GO will lose some traction, and although you may start seeing fewer Pokemon trainers outside as time goes by, chances are that it may take years before Pokemon GO will become history.