As a user, hunting for new apps can be more than a little difficult, often coming down to pure luck. You might see an app that catches your eye on an Android site like ours, hear about it from a friend, or stumble across it while paging through the Play Store. As a developer, meanwhile, getting your app in front of an audience, especially the right one, can be a daunting task. Developers have to categorize their app correctly, then market it to the right crowd in order to net long-term users who may be willing to spend some cash. According to a post on Google's Android Developer Blog, they'll be helping out with at least the first part by rolling out a number of new categories to developers' consoles.
The list of brand new categories includes Art & Design, Auto & Vehicles, Beauty, Dating, Events, Food & Drink, House & Home, and Parenting. Two existing categories, however, are getting renamed for a bit of clarity. Transportation will become Maps & Navigation, and Media & Video will be turned into Video Players & Editors. With a more finely-tuned selection of categories, it should be a bit easier for users to find exactly the kind of app they're looking for. The new category names will be rolling out over the next 60 days, so developers who change their app's category or put an app into one of these new categories before that category is fully available to users may see the app go into the closest available category until the rollout is complete.
Developers with existing apps that they feel would fit better into one of the new categories can always change their apps' categories via the developer console. To do so, developers simply have to click on an app after signing into their console, then click on "Store Listing" in the menu that will pop up on the left side. From there, go to "Categorization" and pick the right category, then click the appropriate save or submit button, according to the current status of the app. This change brings the total number of categories for non-game apps up to a whopping 33, meaning that you should have little trouble figuring out where your apps fit.