From time to time, we see studies, surveys and such that show us which companies have the best customer service, which are everyone's favorite companies and a few other metrics. This latest one comes from FutureBrand who just released their report of the world's favorite company's. Google, who had been number one on the list for quite some time, has dropped the number one spot to Apple. Google, has actually dropped off of the list altogether. Now this isn't because Google is no longer a favorite company, but because Google isn't eligible to be on the list, since they are part of Alphabet now.
However, Alphabet is on the list, but a bit lower than most would expect. That is due to Alphabet not having the same exposure as Google has had. Alphabet is currently sitting at number twenty-one on the list this year. Not bad for a company making the list for the first time. But that also means that just about everyone gets a bump up in the rankings. Microsoft takes the number two spot, and Samsung is at 3. Rounding out the top 5 include Walt Disney Co and AbbVie Co.
Facebook, unsurprisingly sits at 6th place, followed by Amazon at 8th, Intel at 12th, NTT DoCoMo at 52nd, Qualcomm in 65th Verizon with the 83rd spot and Vodafone at 88th as far as tech companies are concerned in this list.
It's tough to say how long it may take Alphabet to gain in these rankings and get back to #1, after the changes they went through last year. However, they should definitely be higher than #21, next year. Perhaps this will force FutureBrand to change the way these rankings work. Since Google is still technically a company and a brand, even though they are a subsidiary of Alphabet, technically, now. And Alphabet is the publicly traded company, not Google, since the reorganization that was done last summer. For those wondering, the way that FutureBrand measures how these companies are favored is by perception strength. They've taken the Global Top 100 Companies and re-ordered them "in terms of perception strength, rather than financial strength."