OPPO is becoming one of China's largest smartphone manufacturers. This company had managed to sell a whopping 50 million smartphones last year, which might not seem like a lot compared to Xiaomi and Huawei, but such numbers were certainly unexpected. OPPO is doing really well in terms of sales this year as well, and even though we still don't know how many devices will OPPO sell in 2016 (not even approximately, it's too early to tell), it seems like they're aiming to amaze us in 2017, read on.
According to a China-based analyst, Sun Changxu, OPPO is aiming to sell 120 and 150 million smartphones next year. Now, for comparison's sake, Xiaomi was able to sell around 70 million smartphones last year, while Huawei hit the 108 million mark, and it seems like OPPO is planning to trump both of those companies next year. These numbers might seem a bit exaggerated, and it is possible that they are, at least according to TrendForce's recent predictions. The market research company predicted a 60% growth for OPPO in the smartphone department for next year, and is predicting that the company might sell around 78 million units in 2017, which is a far cry from Sun Changxu's analysis.
OPPO sure is growing, and fast, but it is hard to expect that the company will be able to sell between 120 and 150 million smartphones in 2017, that would basically mean that they'd sell (almost) three times as much devices in 2017 compared to 2015, and China is OPPO's main market. Having that in mind, the Chinese market is quite saturated at the moment, and has slowed down quite a bit, the competition is fierce, and unless OPPO has some huge expansion plans in mind, we really don't see how they plan to ship out so many devices. OPPO is also selling their phones in India, and some other markets in Asia, while international consumers can also purchase them from various resellers, but OPPO's devices aren't exactly available worldwide in the same sense as Huawei's phones, for example. OPPO did not partner up with various carriers around the globe, nor are their devices available in retail stores in Europe or the US. It will certainly going to be interesting to see what happens, OPPO sure is full of optimism, but it's hard to expect them to grow that much by the end of 2017.