Chinese tech company Xiaomi has announced that it would be launching a dedicated Mi community for its fans and customers in India this month. While registrations for the process has already gone live, the testing will actually begin on the 14th of this month, while the launch itself will happen on the 20th. The forum will reportedly act like any other fan-based community on the internet, including that of Xiaomi’s own Chinese community forums where users are able to discuss about their Xiaomi products, exchanging ideas with fellow community members and providing feedback to the company in the process. There will also be some exclusive contests held from time to time with winners receiving gifts from the company’s extensive product portfolio.
According to the homepage of Xiaomi’s 'Mi Community India' site, community members will get to be beta testers for MIUI 8 and will also have priority access to product launches. The company says it will only need 500 beta testers for the time being, and the ones chosen for the purpose will receive an e-mail on June 13th with a link to sign up for the community before it is thrown open to the general public on the 20th. The company will also reportedly bring its Mi pop party to the country, although details about that remain sketchy at the moment. However, the Vice President of Xiaomi’s global operations, Mr. Hugo Barra, has promised more info on that front the day the Xiaomi India community goes live.
Xiaomi and other Chinese brands have been increasingly bullish on India over the past couple of years, with strong competition and slowing growth in their home market making it essential for them to seek out greener pastures elsewhere. While most Chinese tech companies were initially wary about the reception they’d get in India, it was Xiaomi who took the lead and paved the way back in 2014 when the company came in with the attractively-priced Mi 3, Redmi 1S and the Redmi Note. India was the very first international market for the famed Chinese smartphone vendor, but buoyed by the overwhelming response it got in the country, the company has since expanded to other global markets like Indonesia, Malaysia and Brazil. The company is also believed to be contemplating an U.S. launch at some stage in the near future.