Xiaomi is, next to Huawei, China's largest smartphone manufacturer, at least in terms of market share. This company has been selling quite a few devices in China over the last couple of years, and they've introduced a number of smartphones this year already, including four mid-range Redmi-branded devices, the Redmi 3, Redmi Note 3, Redmi 3 Pro and Redmi 3s. In addition to this, Xiaomi had also introduced the Mi 5 flagship, and the Mi Max phablet. Having that in mind, we're here to talk more about the company's 'Redmi' devices, read on.
The Redmi series of smartphones is Xiaomi's most popular line of smartphones, in terms of sales at the very least. These are usually Xiaomi's most affordable devices, and are selling like hotcakes. Lei Jun has actually released some interesting data when it comes to Redmi smartphone, the company's CEO said that the company sold almost 110 million Redmi phones to this date, and the first Redmi device was announced back in July 2013. So, they basically managed to sell almost 110 million Redmi devices in under 3 years, which is quite impressive. Xiaomi has introduced nine variants of their Redmi devices to this date, not counting the 'Pro' variants. So, the company basically sold 12 million units of each of those models, on average, which is quite an impressive number to say the least.
So, why are Redmi phones so successful? Well, they're incredibly affordable and offer really solid specs and build despite that. Let's take the latest Redmi phone as an example, the Redmi 3s. This device comes with a 5-inch 720p display, 2GB / 3GB of RAM and 16GB / 32GB of native storage. The device is fueled by the Snapdragon 430 64-bit octa-core SoC, and a 13-megapixel camera is also included here. The phone is made out of metal, and a 4,000mAh battery is also a part of this package, same as the fingerprint scanner. Now, you get all this for only $106 or $136 in China (depending on the variant), which is quite affordable no matter which way we look at it. That is basically it, Xiaomi's Redmi series has been on fire as far as sales go, and it will be interesting to see what will the numbers look like at the end of this year.